Want to Incorporate Design into Your Content? Check Out These Infographics
As readers’ attention spans become shorter, visuals becoming increasingly important. Sometimes the best content is presented in a graphic that readers can quickly understand. My prediction is that...
View ArticleInfographics in 15 Minutes
Fifteen minutes might just be the perfect length for a presentation. It forces the speaker to focus on the essentials, and it’s over before the audience’s minds begin to wander. When I present, How to...
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A Video That’s Worth 1000 Content Marketing Words
Video infographics are shaping up to be the new powerhouse of content marketing. Chances are you are already familiar with them and have seen at least one example after it has gone viral. What is a...
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A Content Marketing Autopsy of a Popular Infographic
Let’s start with a challenge: Without mentioning other colors, describe the color orange. Seriously, try it. Go on. Impossible, right? Now imagine describing not only what an infographic is but also...
View ArticleAre Financial Services Companies Wise Investors in Content Marketing?
To most consumers, financial services companies are a bit like cars — we want them to work but we don’t want to know too much about what’s happening under the hood. Just as almost no one reads the...
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5 Questions to Ask before Jumping on the Infographics Bandwagon
Are you just dying to create your own infographic? Seen five new ones in the past 15 minutes? Think before you design. There’s a lot to consider about infographics, including purpose, relevancy, and...
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10 Tactics for Integrating Photographs into Content Marketing
Images, particularly photographs, are content marketing’s magnetic force since they’re driving social media across platforms. As a result, you need a tailored image strategy within your content...
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Key Steps for Creating Truly Effective Infographics
Infographics can be a very powerful way of establishing a company as the go-to resource for a certain arena. An effective infographic mixes truly valuable information with glamorous, eye-catching...
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Infographics Are a Full Meal; Consumer Audiences Need Snackable Content
In the August issue of CCO magazine, I interviewed Leslie Bradshaw, co-founder of JESS3 and one of Fast Company’s Most Influential Women in Tech. JESS3 is known for creating beautiful and highly...
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The Future of Visual Content: 6 Predictions About Infographics
Not a day goes by where I do not see a new infographic being tweeted, shared on Facebook, or posted on LinkedIn. The topics range from data visualization to education to humor — and everything in...
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21 Things to Do to Help Your Infographic Go Viral
Did you know that 65 percent of us are visual learners and that the brain processes visual information 60,000 times faster than text? In a world where people are too busy to eat lunch, an image is...
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5 Steps to Create Compelling Content Through Infographics
They may not be the red hot content marketing format they were a few years back, but that doesn’t mean that your brand should be ignoring infographics as a means for creating and delivering compelling...
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12 Insights for Visual Content Success with Infographics
Some marketing skeptics claim that infographics are dead. I disagree. I think bad infographics are dead, and always have been. Well-designed and executed infographics, on the other hand, are not just...
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How to Keep Infographics from Ruining Your Visual Content: 8 Rules
Have we devolved into a society of such die-hard “visual learners” that we can’t be bothered with text formats at all? Apparently so, because it’s difficult to call up content marketing these days...
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5 Steps to Mind Map Your Content and Increase Its Reach
You spent hours sweating over a blog post to make it as appealing and complete as possible. You spent weeks of intensive preparation to produce an eye-catching video. You finally have your content in...
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